8879BR

Position Title:

Marketing & Communications Manager

Organization:

Marketing and Donor Relations

Job Responsibilities:

• Develop and produce the required marketing and promotional materials to assist in delivering the division’s mission, goals and objectives for fundraising, alumni engagement, and donor stewardship.

• Craft personalized, customized and persuasive multi-channel direct marketing appeals in support of annual giving goals and objectives.

• Develop donor-centric, highly persuasive fundraising proposals and cases for fundraising support in collaboration with major and principal gift officers.

• Create copy for collateral (e.g., sell sheets, event collateral, etc.) and provide art direction to the graphic designer as needed.

• Craft messaging and content, as needed, in relevant digital channels.

• Act as a managing editor of the division’s primary alumni e-newsletter Tiger’s Tale and other divisional e-newsletters as needed.

• Deliver consistent messaging across all channels while upholding RIT’s brand guidelines and editorial style guide.

• Provide leadership in the development of strategic and data-driven digital marketing plans as a component of the larger marketing and communications strategy for various divisional initiatives.

• Coordinate and execute email marketing initiatives and digital advertising campaigns in collaboration with internal partners to ensure cohesion and alignment with brand and editorial standards.

• Monitor, track, report and analyze channel performance, internal partner feedback, market trends, and interpret results to amend and execute marketing plans and corresponding tactics. Apply insights and data-driven decisions and recommendations that inform the overarching digital strategy.

• Build and maintain strong collaborative relationships with Annual Giving, Alumni and Constituent Engagement and University Development teams.

• Provide on-going support for major programs and initiatives of the division and the university including but not limited to Brick City Homecoming events, donor/alumni events, Imagine RIT Festival, presidential and retiree events, giving and gratitude days, and convocation/commencement, among others.

• Serve as content manager of the division’s websites assisting in developing a strategy that ensures content is current and up-to-date while also building a library of relevant web content to drive engagement.

• Create or coordinate content and promotional assets, including images, written articles, and videos to properly message and drive engagement and conversion.

• Responsible for performing updates to the web and intranet sites through a content management system.

• Manage one student employee and direct their work in support of the division’s marketing needs.

• Other duties as assigned.

FLSA Category:

Exempt

Requisition Number:

8879BR

College/Division:

University Advancement

Required Application Documents:

Cover Letter, Curriculum Vitae or Resume, List of References

Employment Category:

Fulltime

Additional Details:

In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to hr@rit.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Required Minimum Education Level:

Bachelors or Equivalent Experience

How To Apply:

In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff . Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.

Wage Band (https://www.rit.edu/fa/humanresources/content/staff-wage-grade-bands) :

117A

Required Qualifications:

• Minimum of 3-5 years marketing experience including direct marketing/digital marketing.

• Outstanding verbal, presentation, and written communication skills: an attentive listener, articulate public speaker, and clear and persuasive writer. High energy, clear goal orientation, and attention to detail.

• Current knowledge and technical understanding of communications tools (all varieties) available on the market and experience in connecting with large, diverse audiences.

• Proven copy writing skills and the ability to write compelling marketing and solicitation copy for both print and digital environments.

• Ability to independently initiate, organize and complete program/project plans.

• Team-oriented with the ability to work independently. Proven time management abilities.

Preferred Qualifications:

• Experience with web content management (e.g., Drupal) and email marketing platforms (Blackbaud Luminate Online).

• Experience with social media platforms and tools (e.g., Brandwatch).

• Experience with Adobe Photoshop is preferred.

• Demonstrated experience with HTML/CSS and custom template designs within content management systems (CMS) a plus.

• Demonstrated experience using video editing software (e.g., Adobe Premiere Pro).

• Experience or interest in higher education and fundraising.

Department/College Description:

At Rochester Institute of Technology, our mission is to shape the future and improve the world through creativity and innovation. As an engaged, intellectually curious, diverse and socially conscious community, we leverage the power of technology, the arts, and design for the greater good. In the Division of University Advancement at RIT, we are dedicated to advancing this mission by fostering deep and meaningful connections with alumni, parents, friends, and organizations with the goal of increasing the resources available to the university through greater volunteer engagement and increased philanthropic support. As Advancement professionals, we seek support from a variety of investors to ensure a life-transforming RIT education is accessible to the talented students who seek to join us.

RIT’s Division of University Advancement (UADV) is committed to diversity, equity and inclusion. We believe the power of diversity enriches all of us by exposing us to a range of ways to understand and engage with each other, our constituents and our broader communities. We are dedicated to developing and implementing best practices to promote even greater diversity through our employee retention and hiring, accessibility, marketing materials, constituent engagement and in pursuit of our philanthropic goals.

What do we believe at RIT?:

Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring.

As a member of the RIT community, you'll receive a comprehensive employee benefits package (https://www.rit.edu/fa/humanresources/sites/rit.edu.fa.humanresources/files/docs/Benefits_at_a_Glance.pdf) that offers multiple options and access to additional employment advantages. You can tailor your benefit elections to meet your needs (affordable medical/dental/vision benefits; paid vacation/sick time/retirement saving plan with exceptional employer match; and tuition assistance for you and your family, to name a few).

Work Location:

Hybrid — Remote/On-campus

Job Summary:

Schedule: M-F, 8:30 am – 5:00 pm.

Occasional evenings and weekend work may be required to support campus events throughout the year.

Responsible for supporting the development and execution of the strategic, multi-channel marketing and communications plan aimed at driving fundraising, alumni engagement, and donor stewardship across all university constituencies and in support of the divisional goals and objectives. The position will generate persuasive writing for a variety of platforms, develop and implement digital advertising campaigns, and become a super user of multiple digital platforms including but not limited to Drupal, AirTable, Brandwatch, and Blackbaud’s Luminate Online. Must be able to move quickly between assignments in a busy and fast-paced environment.

The Marketing and Communications Manager reports to the Director of Marketing and Communications and will in close collaboration with each member of the University Advancement marketing team.

Hourly/Salary Minimum:

41600

Hourly/Salary Maximum:

69700