Job Information
Do it Best Corp. Managed Marketing Specialist in Fort Wayne, Indiana
Managed Marketing Specialist
Level: Salaried
Location: Fort Wayne
Reports to: Sales & Service Manager
Travel: Up to 30 - 40% of schedule is expected. Travel includes member visits, markets and conferences.
The Managed Marketing Specialist helps our members grow their retail sales by assisting them in designing and implementing a consumer-focused marketing program designed to increase store traffic, top line sales and profitability. This position will work with our members, corporate staff and vendors who assist us in creating and distributing marketing materials, including print, digital and website presence and promotional in-store elements. Consumer data and POS data will be used by Managed Marketing Specialists to develop these plans, so an aptitude and enthusiasm for data-driven approach will be important.
This position serves as the primary point of contact between 8 - 15 specific members and the Do it Best Corp. Marketing Division to coordinate timely and efficient consumer marketing for these members owners.
Responsibilities: Essential
Consult with members and SBD Managers about our Consumer Marketing program.
Full knowledge of Do it Best marketing programs including (but not limited to) OASIS, CMC, Targit, ADpakSM, Ecommerce, Best Rewards, and the Digital Dashboard.
Execute branding workshops at member locations prior to starting a managed marketing program.
Create a yearly marketing budget and promotional plan with each member based on their customer and POS data.
Execute the plan in relation to managed marketing services.
Manage members’ Google Business Listings.
Develop a strategy for using the Best Rewards Program effectively in store as well as the customer data to enhance marketing efforts.
Design & Create custom circulars based on planned marketing.
Plan, order, and optimize distribution for ADpak components based on planned marketing.
Manage retail marketing suite for members.
Schedule Digital Dashboard campaigns based on planned marketing.
Consult with members on website content.
Partner with members to manage Facebook pages.
Recommend and promote in-store events.
Consult on local promotions and media outlets.
Recommend promotional merchandise order of products and quantities for members to place the final order.
Report performance of all promotions using Power Bi tool.
Special projects as assigned by the Consumer Marketing Manager
Education & Experience Requirements: Minimum
Bachelor’s degree in marketing, business or equivalent experience
Consumer marketing or related experience
Proven track record of working with independent business owners in developing marketing budgets and plans.
Consumer-focused marketing experience with printed material, digital advertising basic website design, email, social media and loyalty programs.
Proficient in Google (Microsoft Office) Suite
Desired
- Worked with business owners in the hardware, home center, or lumber industry to execute marketing plans.
Skills & Abilities: Minimum
Ability to consult with members, gain buy-in, and close the sale
Good organizational and communication skills
Ability to work creatively and well with others
Ability to prioritize multiple tasks and take initiative to meet deadlines
Ability to review and effectively interpret data from multiple sources
Desired
Understanding of retail operations and retail marketing concepts
Strong understanding of Do it Best programs and services.
Benefits available to you:
Full insurance benefits package including Medical, Dental, & Vision with a premium free plan available
Paid time off to foster work/life balance
Profit sharing
Bonus Pay opportunities
Retirement funding opportunities
Education reimbursement
Health club reimbursement
Career advancement opportunities
Please note that for this role, relocation assistance is not available. Candidates should be willing and able to work in Fort Wayne, IN without the need for relocation support. We encourage local candidates or those already planning to move to the area to apply.
About Do it Best:
At Do it Best, we take pride in being the only U.S. - based, member-owned hardware, lumber, and building materials buying cooperative in the home improvement industry. Our philosophy is to serve thousands of member-owned locations in more than 50 countries by offering a full menu of exceptional merchandise and services, allowing member owners to be independent retailers to best serve their community’s needs with competitive pricing. Our success in reaching over $5 billing in annual sales stems from our mission to make the best even better, and our goal to help our members grow and achieve their dreams.
Culture:
Each team member is valued as a real, whole person, with their own intrinsic value and certainly not treated like a number. We do our best to support your career growth through one-on-one training, conferences, tuition assistance, mentoring and more. We also encourage authentic relationships by hosting social events and fostering a culture where you can make lasting friendships. In fact, the three aspects of careers at Do it Best that our team members value most are the culture, the compensation, and the reward.
Our Philosophy: Serving others as we would like to be served
Our Mission: Making the best even better
Our Goal: Helping members grow and achieve their dreams