JOB SUMMARY: The Director of Demand Generation will be developing and executing strategies that drive demand for our products and services. You will be responsible for driving high-impact strategies that expand our marketing funnel with high-quality leads, and overseeing a team of BDRs to ensure these leads are effectively converted into opportunities. This role requires a blend of strategic thinking, creativity, and analytical competence to optimize our demand generation processes and impact our bottom line.

Responsibilities:

ESSENTIAL FUNCTIONS:

• Implement a comprehensive demand generation strategy that aligns with our business goals, focusing on lead generation, lead nurturing, and revenue impact.
• Lead and mentor a team of Business Development Representatives, implementing strategic direction and priorities to drive revenue growth through effective lead generation and nurturing activities.
• Utilize marketing automation platforms and CRM systems to create, manage, and optimize lead nurturing programs, email campaigns, landing pages, and workflows that relate to revenue generating campaigns.
• Own Marketing Automation processes and data processing in collaboration with technical CRM internal owner.
• Optimize the lead qualification process to ensure a steady flow of high-quality intent-based leads that are accepted by the sales team.
• Collaborate with Director of Marketing and Communication to define lead capture process within physical events and webinars.
• Collaborate closely with sales, marketing, and delivery teams to ensure alignment and maximize the impact of demand generation efforts across the customer journey.
• Analyze campaign performance metrics and KPIs to track progress, identify trends, and make data-driven recommendations for optimization and improvement.
• Adhere to marketing budget with cost-effective and outcome-based ROI mindset.
• Stay abreast of industry trends, tools, and best practices in demand generation to continuously refine and innovate our strategies.
• Effectively communicate within the team, the company, and customers.
• Other duties and special projects/initiatives as assigned.

Qualifications:

QUALIFICATIONS:

• Bachelor's degree in Business, Marketing, or related field.
• 7+ years of experience in B2B demand generation or marketing campaign management. Experience working in IT (hardware and software) and professional service industry is a plus.
• Exceptional leadership skills, with the ability to inspire a team and collaborate effectively across departments, with at least 3 years in a leadership role managing teams.
• Proven experience using marketing automation platforms (e.g., MS365 Dynamics 365, HubSpot, Marketo, Pardot) to create and execute campaigns, manage leads, and measure performance.
• Applicants are subject to background checks, drug testing, and government security investigations and must meet eligibility requirements related to the clearance process.

• Valid driver's license, insurance, and reliable personal vehicle.

   

WORKING ENVIRONMENT: The majority of work for this role is performed in a home office and interacts with a wide variety of people with differing functions, personalities, and abilities. Telecommuters are expected to have sufficient home office space that appears neat, organized, and professional when on video meetings. Travel may be required and varies around 25%.

REASONABLE ACCOMMODATION: It is Arctic Information Technology, Inc.'s business philosophy and practice to provide reasonable accommodations, according to applicable state and federal laws, to all qualified individuals with physical or mental disabilities.

PREFERENCE STATEMENT: Arctic Information Technology, Inc. grants preference to qualified