Description

We are offering an exciting opportunity in the city of Austin, Texas. The role is for a Director of Demand Generation, who will be responsible for leading our team and driving the growth of our business.

Responsibilities:

• Develop and implement effective demand generation strategies and campaigns

• Utilize various platforms such as CRM, Google Ad, Google AdWords, and Facebook Insights to generate leads

• Analyze and interpret data to understand the effectiveness of campaigns and make necessary adjustments

• Manage a team of skilled individuals, fostering a productive and collaborative environment

• Ensure all activities align with the overall sales and marketing strategy

• Enhance brand awareness through innovative campaign planning and design

• Leverage SEO strategies to increase website traffic and conversion rates

• Monitor and manage paid media advertisements, optimizing for best results

• Continuously stay updated on industry trends and adjust strategies accordingly

• Foster a data-driven culture within the team, encouraging all members to understand and utilize key metrics.

Requirements

• Proven expertise as a Director of Demand Generation

• Proficiency in using Facebook Insights, Google Ad, and Google AdWords for campaign planning and implementation

• Demonstrable experience in creating and managing advertisements

• Solid understanding of analytics for measuring campaign success and brand awareness

• Skills in design and paid media strategies for effective demand generation

• Proven track record of successful demand generation campaigns

• Ability to collaborate with cross-functional teams for campaign coordination and execution

• Excellent written and verbal communication skills

• Strategic thinking and problem-solving abilities

• Ability to manage multiple projects simultaneously and meet deadlines

• Bachelor's degree in Marketing, Business, or a related field is preferred.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .